Amazon is a very competitive market where sellers must always be on their toes. There are a lot of factors that affect the success of your product in this marketplace. Amazon is constantly changing its algorithm, and Amazon shoppers are getting more and more sophisticated with their purchasing patterns. But this constant thought is coming every time: Am I getting enough sales? Is there anything else I can do? We have all been there. But Don’t give up; many obstacles stand in your way of success on Amazon. Like you, every primary seller on the site had a humble beginning. With research, better product pages, and sales strategies, you can rise in the ranks and increase sales. I’ll share some strategies to consider to achieve a good amount of sales.
Product Selection is fundamental:
Strive to offer an exciting and diverse selection of products on Amazon. It will ensure that your effects are noticed by the customer, allowing you to sell more than just one item per customer purchase. Sell Products that are in demand all year long. New Sellers should start with evergreen products only. Choose a product that will set you apart from your rivals in the market. New sellers would prefer to sell compact, simple-to-pick-and-pack products so they can cut costs not only on shipping but also on returns and storage. The selection of the product plays a vital role in your business.
Your images should be well appealing:
What do users do right away after entering a search phrase into Amazon? They scan the images on the results page, occasionally glancing at the titles. Yes, your keyword-rich product page can put you on the map, but a consumer won’t be interested in it. Customer connects with your products only through the images. You can increase your sales by better product photos and videos. They become more and more essential to any sales. Include crisp, high-resolution pictures that clearly show off the product if you don’t want a barrage of negative comments. Since you have the option to upload nine images in your catalog, make sure you use them wisely. You can upload two white background images showing your product clearly, infographics- describing the features of your product, and creative images to emotionally connect with your audience. Emotional connection pictures have a wider reach than other images.
Product Images can enhance or break your product marketing campaign, which is why you need to take care when uploading your images on Amazon. You want your product images to be high quality so that customers can see what they are buying in detail while also being relevant and eye-catching at the same time.
How to upload images for existing Listing?
- Go to the Inventory drop-down option on your dashboard and choose Manage Inventory.
- Select Manage Images from the Edit drop-down menu that appears for each product on the far right.
- Scroll down to the “Your image recommendations” section on the Images tab.
- For any of the empty image spaces, click Upload. The MAIN picture is located at the top-left image position on this page.
- Click Open after selecting an image from your PC.
- To add your image to the Listing, click Save in the bottom right corner of the page.
Title, description, and bullet points must be clear, well-lit, and show off your product:
Your Listing’s title is the most crucial component because it appears first in search results. To make it as simple as possible for consumers to find your Listing, you should use your best keywords in the headline. The way you employ these keywords is more formulaic than anything else. Use all of the 250 characters that Amazon allows you, but consider the reader’s needs rather than a computer program when spelling it out.
Some Amazon guidelines for Titles:
-Do not write in ALL CAPS
-Capitalize the first letter of every word
-Use numerals instead of letters
-Only product-specific keywords to be included in the title
-Avoid using characters like ©, ™, or ®
Bullet points are unquestionably the way to go with this as they help to neatly and briefly highlight the key product features. Sellers use bullet points as their unique USPs to market their products. Use 3-5 bullet points, depending on your selling, and keep in mind the 1,000-character limit while writing them out.
Some Amazon guidelines for bullet points:
-Include the keyword in the bullet points
-Bullet points should neither be too short nor too long.
-Your bullet points should list the product features
-Bullet points shouldn’t sound like marketing
-Do not create fancy symbols in the bullet points.
-Include only relevant information.
Your product description should target the relevant audience of how the product will solve their existing problems or issues. Product descriptions should be concise and not too exaggerated.
Some Amazon guidelines for Product Description:
-Focus on the product benefits
-Utilize the maximum characters given for the product description
-Write persona-based descriptions
Enhanced Brand Content:
Enhanced Brand Content is one of the most acceptable methods we prefer to achieve. Integrating captivating movies, images, and text helps you stand out from the crowd. Let’s talk about Enhanced Brand content now!
Enhanced Brand Content is a whole shebang:
Enhanced Brand Content features provided by Amazon allow you to include pictures and videos with helpful content in your product descriptions. It also involves using bullet points in product descriptions to convey the information more neatly.
How to create the best EBC content?
Use stunning visuals:
You can entice customers with pertinent, high-quality photographs of the appropriate size. Online buying is all about the sensation of experiencing a product’s uniqueness without really handling it. Make sure your A+ content is compelling enough to persuade readers to buy.
Your brand versus your rivals:
Your EBC should outline your brand’s history. Use fonts and colors that typically connect with your brand’s recognition. Additionally, research the features of your rivals that attract buyers. Applying those findings to your brand will help you build a stronger brand image.
Impress your audience:
Sellers must make their goods distinctive. Highlight the distinctiveness of your items with material that will catch customers’ attention, compel them to explore, and convince them that they require it.
Simple, readable information:
Mobile browsers are known to scan content and have limited attention spans. Therefore, your material must make it easy for readers to understand the value and applications of your products. Avoid creating complex content.
How to create EBC on Amazon?
You can start uploading A+ content by following these instructions for any chosen ASIN:
- Log in to your Seller Central account at seller central.amazon.in to get started.
- Open A+ Content Manager by selecting it from the drop-down menu after clicking the Advertising tab.
- Go to “Start Creating A+ material” and click
Brand Registry to protect your brand:
The Amazon Brand Registry program gives Amazon store owners access to various cutting-edge tools which help them grow their brands, safeguard them, and provide better customer service. If you’re looking to expand your Amazon business, it can make a big difference. You can instantly enhance customer engagement and the functionality of your online store with Amazon Brand Registry. You’ll get all the resources necessary to set your Amazon store apart from your competitors. If you have a trademark, proceed with the brand registry.
Keyword Research is the King:
Seed keywords won’t help your new store succeed, though. To more precisely target potential customers, you must refine them. Use a keyword research tool like Jungle Scout to check competitor keywords called Reverse ASIN. The backend data that Amazon sellers need to list their products and compete with other sellers is known as Amazon keyword search optimization.
How can you add backend keywords?
- Log in to your seller account on Amazon.com.
- Select “Manage Inventory” from the drop-down option under “Inventory.”
- The Listing where you want to add backend keywords can be found here. To edit that Listing, select the relevant “Edit” button. You’ll be taken to a different page.
- Go to the “Keywords” tab.
- Type your backend term in the “Search Terms” area and click “Save and complete.”
Social evidence provided by product reviews increases consumer trust in your brand. Prospective customers will reassure that your store is legitimate, the goods are as shown in the images, and they received their orders promptly. Include inserts in the box that subtly invite customers to rate and comment. Remember that you can only request objective, honest feedback. Sending messages to consumers asking or pressuring them to “write a 5-star review” is expressly forbidden by Amazon and may result in account suspension. At first, getting reviews is difficult, but you can try requesting them, or you can also try the Feedback Five tools for reviews or feedback.
Run PPC Campaign:
Amazon Advertising has the potential to replace Google and Facebook as the primary venue for many companies’ advertising. A clever PPC strategy may boost your visibility and boost Amazon sales. A poorly planned one can cost you hundreds to thousands while making little to no progress. What makes the two different from one another? Research.
Before experimenting with PPC campaigns, you must decide which keywords to target and which ones to invest more money in. You can benefit from Jungle Scout for your research. The tools don’t merely offer suggestions for target terms. They can also assist you in making financial decisions. For instance, one term can cost a lot to click on but perform well in conversions. On the other hand, perhaps concentrating your advertising money on a less competitive, more precisely targeted keyword is a better option.
Every merchant will eventually see a decline in sales. Utilize this guidance and your knowledge and experience to look into the potential cause(s) of this.
Hopefully, the downturn is brief, and things will even out throughout the year. Keep an eye on your seller analytics and maintain competitive pricing. If you’ve tried all these tactics and are still having trouble getting sales, please let us know in the comments. Keep up with us on all social media channels to learn about e-commerce.