On 22nd June, 2025, I hosted and organized the AMZ Startup Hackathon. This event brought together ambitious entrepreneurs, early-stage founders, and a few truly inspiring brand builders as speakers. The room was full of energy. These weren’t people casually testing…
People don’t just buy products, they buy feelings. That’s the game. Think about it. No one needs a 350-rupee coffee from a fancy café when they can make one at home for way less. But that café experience? The cozy…
If you’ve ever thought about selling on Amazon but didn’t know where to begin, this event is for you. Whether you’re a complete beginner, a shop owner considering the online shift, or someone who’s created an Amazon account and never…
Amazon provides an excellent platform for sellers. However, getting started is not as simple as signing up and listing things. The organization takes security seriously and conducts stringent investigations before certifying any supplier. A minor error, such as a missing…
Starting a business used to involve spending a fortune and dealing with many complications. Not anymore. Thanks to platforms like Meesho and WhatsApp, anyone can start selling without investing a single rupee upfront. Now, why does WhatsApp work so well…
Introduction: We all purchase on Amazon, but do you really read lengthy descriptions and bullet points? For rapid product insights, the majority of us choose to skim through images or click on listing photographs. So, you must take advantage of…
Introduction Is it hard for you to write the product content engagingly on Amazon? You're not alone. Creating product pages that can pull in customers as well as rank high enough on the Amazon search engine is no easy task.…
One of the best strategies to connect with your target audience and increase brand affinity is through Amazon Brand Store, a creative branding tool. It functions as a multi-layered shopping destination or landing page for your off-Amazon advertising efforts, and…
Introduction Have you ever asked yourself why there are some products that literally sell like hotcakes on Amazon and then the other ones hardly get any traffic? At the end of the day, it all boils down to one –…
Introduction Influencers have become so influential in today's society that their presence is not just limited to YouTube but also extended to platforms like Instagram and even TikTok where they are setting trends, sparking movements, and crucially making the transition…