The art of persuasion nowadays is found in visually appealing videos. Nothing beats the captivating impact of expertly created visual content when it comes to influencing purchasing decisions. Videos, being the highest level of advertising, provide a thorough and immersive experience that makes it easy for viewers to make better and quick decisions.
Did you know that the average click-through rate (CTR) for an excellent Amazon video ad is 7.5 times higher than that of conventional display ads? These figures demonstrate the unmatched potential that video advertisements have for increasing conversion rates and increasing client engagement. We go deeply into the world of Amazon Sponsored Brand Video Ads in this informative blog.
What are Sponsored Brand Video ads?
While static visual messages only succeed in keeping about 10% of readers’ interest, captivating videos are extremely effective at keeping viewers’ attention, with about 90% of viewers engaged. It might be difficult to successfully convey your brand’s message through static display advertisements, but thankfully, Amazon Sponsored Brand Video advertisements make it easier by allowing you to express your brand’s narrative to your audience through video content. These video advertisements, which are prominently displayed on the product detail page, provide you with the chance to promote your business and influence customers to buy.
The use of video ads significantly increases conversion rates, which in turn increases overall sales. Before going into the listing, prospective shoppers with a strong purchase intent can quickly see these videos to learn more about the product and brand. This higher level of involvement greatly raises the possibility that prospective buyers will select your product over a competitor.
The search results for “laptop” search results prominently feature Sponsored Brand advertisements, which are then followed by two Sponsored Product ads, three organic search results, and finally the Sponsored Brands Video ad.
The auto-play setting for video advertising turns out to be very useful because it gives the consumer immediate assistance. The buyer can quickly and easily access an informative presentation of your product even without clicking through to your listing. This experience can greatly affect the customer’s choice-making process and leave them with a positive impression of your brand and products.
Eligibility of Amazon Sponsored Video Ads:
Only sellers who have registered on Amazon Brand Registry are eligible for Amazon Sponsored Video Ads. To use Amazon Sponsored Video Ads to advertise their products on the site, one must have successfully completed the registration process and earned Brand Registry status. The quality and authenticity of the sponsored content on Amazon are improved as a result of this requirement, which makes sure that advertisers adhere to strict brand authenticity and intellectual property standards.
Video Specifications for Amazon Sponsored Video Ads:
- File resolution options: 1920 x 1080px, 1280 x 720px, or 3840 x 2160px.
- Maximum file size: 500MB or smaller.
- File format: MP4 or MOV.
- Display aspect ratio: 16:9.
- Video duration: Should be between 6 to 30 seconds in length.
- Minimum audio bit rate: 96 kbps.
How to create Amazon Sponsored Brand Video Ads:
- Go to the “Advertising” tab in your Seller Central account. To start a new campaign, click “Campaign Manager” and then “Create Campaign.”
- Choose “Sponsored Brands” as your campaign type from the available options.
- Enter key campaign information in the “Settings” section, including the name of the campaign, the desired date range, the daily budget, and the brand you want to promote.
- To create a Sponsored Brand Video Ad, choose “Video” as your desired ad format.
- Select the particular product you wish to promote
- Upload your video content for the ad. Amazon will provide you with a preview of how your video will appear on both desktop and mobile devices.
- Enter the keywords that you want to target with your Sponsored Brand Video Ad. These keywords will help your ad reach the relevant audience and increase its effectiveness.
By following these steps, you can successfully create Amazon Sponsored Brand Video Ads to promote your products and engage potential customers effectively.
Effective Strategies to Optimize Your Amazon Video Advertising:
Seize Attention Within Seconds:
The first 10 seconds are make-or-break. Craft a compelling hook that instantly grabs your audience’s attention and entices them to keep watching.
Master Video Playback:
Amazon videos start on mute, so make the most of this challenge. Position your product prominently at the video’s outset, and use captivating on-screen text to enhance the viewing experience.
Align with Marketing Objectives:
Ensure your videos directly support your marketing goals. Tailor the content to deliver impactful messages that resonate with your target audience and reinforce your brand identity.
Strengthen Brand Presence in 2 ways:
Place your logo at the beginning and end of the video Integrate your logo strategically throughout the video
Have you experienced the power of Amazon Video ads yet? If not, it’s time to give it a try! Amazon Video ads are a valuable tool to enhance your brand’s reach and boost awareness among potential customers. If you’re seeking professional assistance in creating an effective Amazon listing, check out our Amazon Listing Ebook. Our team is ready to help you make the most of this impactful advertising opportunity. Are you aware of another video ad called Sponsored Display video ads? Curious to learn more about it? Drop a comment below!