How to Open an Amazon Seller Central Account in India

A Step-by-Step Guide to Open Seller Central Account in India: Mastering Amazon Business

Introduction

So, you’ve decided to conquer the e-commerce world and open an Amazon Seller Central account in India? Excellent choice! But hold on tight, this isn’t your average sign-up process. We’re talking about Amazon, the titan of online retail, where every click counts and every form matters.

Ready to navigate the jungle of forms, GST numbers, and shipping preferences? Don’t worry, we’ve got you covered. Whether you’re selling GST-exempt bangles or the latest tech gadgets, this step-by-step guide will make you an Amazon pro in no time. And hey, if you mess up, just blame the system. So, grab a coffee, sit back, and let’s get you selling like a boss!

Let’s Dive Into The Step By Step Process

Opening an Amazon Seller Central account in India is a straightforward process, and this guide will walk you through each step. Whether you already have a customer account or are starting from scratch, follow these instructions to get your seller account up and running.

Step 1: Access the Amazon Seller Central Sign-Up Page

First, go to the Amazon Seller Central sign-up page by clicking here. If you already have an Amazon customer account, you can use the same email ID and password to sign in. If not, click on “Create your Amazon account.”

Step 2: Enter GST Number

To sell on Amazon India, you typically need a GST number for the majority of the products. Enter your GST number.

If you are selling non-GST products, you can select “I only sell non-GST products”. Click here to get the GST Exempt Product List.

Step 3: Set Up Your Amazon Store Name

Next, you’ll need to create an Amazon store name. This name appears as the seller name on your product listings. Here are some tips for selecting a store name:

It can match your GST name, or PAN name, or be entirely different.
Ensure the name is unique and has not already been taken by another seller.

Enter your desired store name and click “Save and continue.” If the name is available, you’ll proceed to the next step.

Step 4: Enter Your Pickup Address

Provide the address where Amazon will pick up your products: Enter your complete address, including the city and PIN code.

Step 5: Choose Shipping Preferences

Decide how you want to handle shipping:

Easy Ship: Amazon will pick up and deliver your orders.

Self Ship: You will manage packaging and shipping yourself.

Most sellers prefer Easy Ship for convenience. Click “Save and finish.”

You will be promoted with a dialogue box saying Got a Physical Store? Join Local Shops– You can skip this step.

Step 6: Set Up Shipping Fee Preferences

You can choose how to handle shipping fees:

Pay by yourself: Include shipping costs in your product price. This is recommended to offer free shipping to customers.

Include delivery charge: Customers will see a separate shipping fee.

Select “Pay by yourself” to offer free shipping and click “Save and continue.”

Step 7: Enter Bank Details

Provide your bank account information for receiving payments. Ensure the details are accurate to avoid issues with payments.

Step 8: Default GST Rate/ Product Tax Code:

Step 8: Enable Two-Step Verification

For added security, enable two-step verification:

Add a secondary phone number for receiving OTPs.
Alternatively, use an authenticator app to generate OTPs.

This step enhances the security of your account.

Step 9: Complete Account Setup

Finally, confirm all your details and complete the account setup. You are now ready to add products and start selling on Amazon.

Conclusion

By following these steps, you’ll be well on your way to becoming an Amazon Seller Central pro in India. Sure, the process might seem like a jungle of forms and requirements, but with this guide, you’ll breeze through it. Remember, every great e-commerce journey starts with a single click, so why not make it count? If things get tricky, just take a deep breath and keep going. Now, go ahead and start listing your products, reach millions of customers, and sell like a boss! Want to know how to find the right products to start selling? Check out our FREE Amazon Masterclass to select profitable products with our 4 Golden Mantras.