Digital Marketing Stratergy

The growing expectations of digital marketers need solutions to deliver across the globe. Marketers need to take the risk in order to get good quality traffic and leads.Below are some of the digital Marketing strategy.

  1. Outbound Marketing v/s inbound Marketing

Inbound marketing (Content marketing) is one of the best ways to generate traffic to your site. Inbound marketing relies on earning people’s interest instead of buying it. This attracts strangers and converts them to visitors and increases the leads for your site. Outbound marketing has a huge number of an audience but the conversion rate is very less. Also, it is expensive.

Inbound marketing audiences are less but they are more interactive and friendly and help in converting. Also, outbound marketing is less expensive as online resources are less expensive than the mass media.

  1. Your Content should interact

Interactive content makes your product unique and attracts more visitors. It comes in many shape or size like polls/surveys, fun media, Trivia etc. By doing interactive content you educate your audience and also you receive valuable information or feedback from users.

  1. Reach audience through Social media

Users spend more time on social networks media like Facebook, Twitter, LinkedIn. Your marketing technique should include a wise plan in investing time and money in social media. Identify your target audience and start investing in social media ads. Promote products through banners, posters in social media.

  1. Draw Readers for your content

Create content to target your readers and not to promote your brand. Highlight your content strategically by bolding important points. Deep Caption your images which make readers dig the article. Converting scanners to readers is an important target for your page. You could convert those using bulleted points, subheadings and numbers.

  1. Reuse Old content Effectively

Reusing/Repurposing content helps you engage existing clients and reach the new audience. Change the visual content of your old article and repost. Turn your stunning graphs and charts into infographics. Infographics are one of the best ways to share informative content. Infographics are eye catchy and make users easy to read. This increase brand awareness and helps you connect with the audience. This also helps in SEO as infographics get links from other sites and blogs


Focus on Customer acquisition rather than customer assumptions. Try new marketing strategies and analyze the results and metrics. This helps in understanding your readers better and helps in promoting your brand. Taking the risk in digital marketing is one of the key factors to success.

Suggested Books for Digital Marketing:

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