
Amazon Brand Stores: The Ultimate Guide to Boosting Sales and Building Your Brand
One of the best strategies to connect with your target audience and increase brand affinity is through Amazon Brand Store, a creative branding tool. It functions as a multi-layered shopping destination or landing page for your off-Amazon advertising efforts, and it gives sellers the most creative latitude of any advertising tool.
To gain a thorough grasp of Amazon Brand Stores, read this article.
What Is A Brand Store?
A brand store is a tool that allows vendors and sellers to display multiple catalog pages and high-quality media to showcase their unique brand. The sole purpose of this free service is to enable vendors to offer their clients a rich, engaging, and website-like purchasing experience.
Because it is a self-service feature, the structure, content, and modules of the Amazon store are extremely adaptable and versatile. Amazon Brand Registry is the only prerequisite for sellers to open their own store.
Because of its brand-centric appearance, it offers customers an excellent shopping experience.
Who Can Create An Amazon Store?
The answer is pretty simple.
Vendors, agencies, and sellers who are registered with the Amazon Brand Registry can access Brand Stores.
Note: It’s free and you don’t have to advertise on Amazon to open a store.
Protect Your Brand: A Comprehensive Guide to Amazon Brand Registry
Benefits Of Having A Brand Store On Amazon (Amazon Brand Stores)
1. Stand out and build trust with Amazon shoppers
Your Brand Store is a platform to showcase your brand’s unique identity and tell your story. It helps create a lasting impression and build trust with customers. Note that only brands with a registered or pending trademark are eligible to create a Brand Store.
2. Boost product understanding to drive more sales
Shoppers new to your brand are 62.7% more likely to make a purchase after visiting your Store. Even better, they spend an average of 72.3% more on their orders than those who don’t explore your Store.
3. Promote cross-selling by highlighting your full product range
A Brand Store allows you to showcase your entire portfolio creatively. Add engaging elements like videos or dedicated pages to inform customers about your products and their value.
4. Attract traffic and foster customer loyalty
Your Brand Store can serve as the perfect landing page for Sponsored Brands or Sponsored Display campaigns, helping you increase visibility and keep customers coming back.
5. Leverage data-driven insights to refine your strategy
Store Insights offers valuable metrics like visits, page views, sales, and traffic sources. These insights enable you to optimize the shopping experience and better cater to customer needs, improving overall performance.
How Amazon Stores Work
Understanding how Amazon Stores function is simple and straightforward: it’s designed to showcase your brand and products in a breeze.
1. Showcase your brand story and product range
Amazon Stores lets you display your entire product portfolio in one place, helping shoppers discover your offerings more easily.
2. Customize your store effortlessly (no coding needed)
With drag-and-drop tiles and pre-designed templates, you can create a multi-page, professional-looking store that reflects your brand’s identity—no technical skills are required.
3. Claim a unique web address on Amazon
Your Amazon Store comes with a custom URL, making it easier for you to drive traffic through ads or external marketing channels while reinforcing your brand identity.
4. Use Store Insights to refine your strategies
Gain valuable data on traffic sources, sales, and customer behavior. These insights empower you to optimize your advertising campaigns and enhance your store’s performance.
How to Build Amazon Brand Stores
Building an Amazon Brand Store is a straightforward process. Sellers enrolled in the Brand Registry are eligible to create one. Once your brand is registered, log in to your Seller Central or Vendor Central account. Navigate to the “Stores” tab, click on “Manage Stores,” and choose from four template options. Based on your selected template, you can customize the tiles with header images, logos, lifestyle and infographic visuals, videos, text descriptions, and CTA buttons.
Here’s a breakdown of the elements:
1. Header image
This is the main visual banner stretching across the top of your store. Since it’s the first thing customers see, make it impactful. Use a high-quality lifestyle image or branded visual that highlights your logo and brand identity. Avoid overloading with text, aim for a clean, visually appealing design. The minimum size requirement is 3000 x 600 pixels.
2. Text tiles
Text tiles let you describe product features, uses, and benefits. Be clear and concise; too much information can overwhelm visitors. Note that text limits vary by tile type, so check these guidelines before adding your content.
3. Image tiles
Choose high-resolution, professional images that showcase your products effectively. Lifestyle shots or product-in-use photos help customers visualize the item in their daily lives.
4. Product + text tiles
These tiles combine visuals with brief descriptions. Keep product names between 4 to 8 words and include key details like model names, compatibility, or pack information. Ensure the focus remains on the product without distractions.
Your content (both text and visuals) should align with your brand voice and clearly convey how your products benefit customers.
Submitting and approving your Brand Store
After uploading all text, images, and products, submit your store for approval by clicking “Submit for Publishing.” Amazon will review it within 72 hours, either approving it or requesting changes based on its guidelines.
Before submitting, ensure the following:
- The text is free of grammatical errors, spelling mistakes, or punctuation issues.
- The store preview looks perfect on both desktop and mobile devices.
- Images and text are clear, with no blurring or graininess.
- Branding and navigation are consistent and intuitive.
- There are no issues with tiles, including image or content alignment.
Once submitted, you can’t make changes until Amazon completes its review. Take time to double-check everything to ensure smooth approval.
Conclusion:
As you may already be aware, setting up an Amazon Brand Store can significantly increase the value of your brand, which ultimately means more revenue. It’s engaging, free, and has the potential to upgrade you from an Amazon regular seller to a well-known brand.
Although creating a brand store requires some time and work, it is well worth the investment, particularly if you hope to make a respectable profit. You may connect with us here for any assistance required in creating Amazon brand stores.