How to Make Your First 100 Sales on Amazon Faster

Starting your Amazon journey is exciting, but let’s be honest, it can also feel overwhelming. There’s a lot to set up, figure out, and execute. But what really matters in the beginning is one clear goal: your first 100 sales, followed by an endless series of achieving such 100 sales regularly and effortlessly in quick succession.

Why 100? Because it’s a milestone that shows your store is working. It builds confidence, trust, and real momentum to perform as an Amazon seller. And the exciting news for all Amazon sellers, especially new Amazon sellers who have onboarded very recently? With the right approach, you can hit that number faster than you think.

Let’s break it down into easy, executable steps.

1. Start with the Right Product

Your product is the foundation of everything. Choosing the right one can make or break your early success. Here’s what to look for:

• Good demand with low-to-medium competition
• Good profit margin after fees and other costs
• It must solve a clear problem or add convenience to end users.

You should use tools to guide your research for forecasting demand, although you should not get stuck in over-analysis. You should keep it simple. Even basic everyday items can perform well when presented the right way.

2. Create a Strong, Optimized Listing

Before you start selling, make sure your product listing is proper. That means:

• Very clear and keyword-rich title
• Highlighting benefits in bullet points
• Writing a clean, honest product description
• Uploading clear, professional photos (with lifestyle pictures if possible)
• Adding A+ content if eligible

A strong listing not only helps people find your product-it also convinces them(users/buyers) to buy.

3. Competitive Price to Attract Early Buyers

At launch, it’s okay to have a lower profit margin. The actual goal is visibility and sales velocity.

You must start with a competitive price that gives buyers a reason to choose your product over others. You can increase prices gradually once your product gains traction and reviews.

4. Launch with a Simple Promotion Strategy

Your first few sales might need a push.

Consider running:

• Time-limited offers or maybe some freebies
• Percentage discounts
• Coupons (they show up prominently in search results)

You don’t need anything fancy, just enough to reduce hesitation and encourage that first click.

5. Go for Amazon Ads (Even with a Small Budget)

Amazon PPC is one of the fastest ways to get initial eyeballs on your product. One must start with

• Start with an automatic campaign
• Let it run for a few days
• Analyze the data and shift to manual targeting based on performance

You don’t need a huge budget, just consistency and smart tweaks.

6. Get Reviews the Right Way

The early days may be tough without reviews, but it’s doable.

• You may use Amazon’s “Request a Review” button after each sale
• You may offer great service and packaging to encourage positive feedback
• Avoid shortcuts, stick to Amazon’s guidelines

Every single review matters in the beginning, so treat your early customers like gold.

7. Promote Outside Amazon

While Amazon does the heavy lifting, you can speed things up by promoting outside the platform.

Here are some low-cost ways:

• Share your product in local WhatsApp groups
• Partner with micro-influencers on Instagram
• Create a simple landing page to capture leads
• Use your personal network to spread the word

One must remember “Every bit of attention counts”.

8. Join the Right Communities and Learn from the Best

No seller grows in isolation. If you’re serious about getting results faster, it helps to surround yourself with people who’ve done it before.

Events like the Amazon Startup Hackathon 2025 in Chennai bring together real Amazon sellers, experts, and mentors who’ve made it happen. It’s a chance to ask questions, avoid common mistakes, and connect with others on the same path. It is also a chance to learn from already successful sellers.

If you’re looking for support, strategy, or help with launching, you can also explore Amazon account management and marketing services from trusted agencies like Newgenmax

9. Track, Improve, Repeat

At the start, you should not set your strategy on autopilot.  You should check your data regularly on below points:

• Which keywords/group of words are converting?
• Are you getting clicks but no sales?
• Is your product getting added to carts?
• What is the percentage of drop or conversion (vice versa) from adding a cart to a successful payment

The faster you spot what’s working and what isn’t, the faster you’ll grow.

10. Stay Consistent (Even When It Feels Slow)

Some days will be quiet. Others will surprise you in performance

You should keep improving listing, running ads, and following up on reviews. One must keep in mind that Success on Amazon is rarely overnight, but when the momentum builds, it feels unstoppable.

Final Thoughts

Getting your first 100 sales on Amazon might feel like a huge leap, but it’s totally doable with the right foundation and guidance.

You should focus on the basics and staying consistent. You should not be afraid to ask for help or invest in learning.

And remember, those first 100 sales aren’t just numbers, they’re the beginning of something much bigger. They are just the foundation of a great story.