How to Sell on Amazon India: A Step-by-Step Guide for Beginners

If you’ve ever asked yourself, “How to sell on Amazon India?”, you’re already halfway there. With e-commerce booming, more people are turning their side hustles or small businesses into profitable online stores. Amazon India, in particular, gives you access to millions of customers across the country, even if you’ve never sold anything online before.

Table of Contents

This Amazon selling guide for beginners will take you through everything, right from signing up as a seller to shipping your first product and scaling your business. Whether you’re a student, homemaker, or established business owner, this step-by-step guide will simplify the entire process so you can start confidently.

Why Selling on Amazon India is a Game-Changer

Before diving into the process, let’s understand why you should consider Amazon India as your selling partner.

Huge customer base: Over 200 million monthly visits in India alone.
Trust factor: Buyers feel safer purchasing from Amazon than unknown websites.
No upfront investment in infrastructure: No need to set up a physical store or handle logistics if you choose Fulfilment by Amazon (FBA).
Scalability: You can start small maybe selling a few handmade items and later grow into a full-scale business.
Global opportunity: With Amazon Global Selling, Indian sellers can reach international markets like the US, UK, and UAE.

Step 1: Setting Up Your Amazon Seller Account

The very first step in this step-by-step guide to sell on Amazon is registering as a seller.

What You Need to Register

Email ID & Phone Number (for communication and verification)
PAN Card (personal or business)
GST Number (mandatory unless selling GST-exempt items like books)
Bank Account (to receive payments)
Business Address (for pickup and documentation)

How to Register

Visit Amazon Seller Central India.
Click “Register Now”.
Enter your business details, GST information, and bank details.
Choose your marketplace (by default, Amazon.in).

Pro Tip: If you don’t have a registered business yet, you can still sell as an individual. Later, once your sales grow, you can register as a private limited company or LLP for tax and credibility benefits.

Step 2: Choosing the Right Selling Plan

Amazon India offers two types of plans:

Individual Plan:
- No monthly subscription fee.
- Pay per sale (referral + closing fee).
- Ideal for beginners who want to test the waters.
Professional Plan:
- Fixed monthly fee.
- Lower per-item fee compared to Individual.
- Access to bulk listing tools and promotions.
- Suitable for businesses planning to scale.

Example: If you’re planning to sell fewer than 40 products a month, start with the Individual plan. If you’re confident about scaling quickly, the Professional plan makes more sense.

Step 3: Product Research and Selection

One of the most important parts of learning how to start selling on Amazon from India is choosing the right product.

What Makes a Good Product to Sell?

Demand: Check what people are already searching for. Use Amazon’s “Best Sellers” list as a starting point.
Profit Margin: Factor in Amazon fees, GST, shipping, and still keep at least 20–30% margin.
Competition: Avoid categories where big brands dominate unless you have a unique offering.
Size & Weight: Smaller and lighter products usually have lower shipping costs.

Tools to Help You

Amazon Best Sellers: Shows trending products.
Google Trends: Helps you analyze seasonal demand.
Jungle Scout / Helium10: Advanced tools for serious sellers.

Example: A seller noticed that reusable copper bottles were trending and began selling them on Amazon. Within six months, they became a best-seller because the product was unique, eco-friendly, and in demand.

Step 4: Listing Your Products

Your product listing is your digital storefront. A poorly written listing will not convert, no matter how good your product is.

Key Elements of a Winning Product Listing

Product Title: Include main keywords + unique selling point.
Images: Use high-resolution images (minimum 1000×1000 px). Show product from multiple angles.
Bullet Points: Highlight key benefits (not just features).
Description: Write a compelling story. How will the product improve the buyer’s life?
Keywords: Naturally include keywords like “how to sell on Amazon India” in your product descriptions for better search ranking.

Pro Tip: Use Amazon’s A+ Content Manager (available in the Professional Plan) to add enhanced visuals, charts, and branding to your product page.

Step 5: Pricing and Shipping

Setting the right price is tricky but crucial.

Pricing Formula

Product Cost + Packaging + Shipping + Amazon Fees + Taxes + Profit Margin = Selling Price

Fulfilment Options

Fulfilment by Amazon (FBA): Amazon handles storage, packing, shipping, and even customer service. You just send your stock to Amazon’s warehouse.

Easy Ship: You pack the orders, Amazon handles delivery.

Self-Ship: You manage packing and shipping completely.

Pro Tip: Beginners often prefer FBA despite storage fees, as it saves time and ensures Prime eligibility (faster delivery = more sales).

Step 6: Managing Inventory and Orders

Now that your products are live:

Keep track of stock levels (don’t let listings go “Out of Stock”).
Respond quickly to customer queries.
The process returns smoothly (Amazon expects a seamless customer experience).
Maintain a high seller rating (late deliveries or poor reviews can affect your ranking).

Pro Tip: Set up automated inventory alerts inside Seller Central to avoid stockouts.

Step 7: Marketing and Promotions

Listing your product is only half the job. Driving traffic to your product page is what brings sales.

Ways to Promote Your Amazon Store

Amazon Ads (PPC): Sponsored Product Ads appear on top of search results.
Deals & Coupons: Attract price-sensitive buyers.
Social Media Marketing: Drive external traffic from Instagram, Facebook, or YouTube.
SEO Optimization: Use relevant keywords in your titles and descriptions.

Example: A small clothing brand used Instagram Reels to showcase styling ideas. They added an Amazon link in bio and saw a 40% jump in sales.

Step 8: Scaling Your Business

Once you’ve cracked the basics, it’s time to scale.

Add new product categories.
Expand globally using Amazon Global Selling.
Invest in branding with packaging and custom inserts.
Use data analytics in Seller Central to monitor sales trends.

Common Mistakes Beginners Should Avoid

Ignoring customer reviews – Respond to feedback and improve.
Overpricing products – You’ll lose out to competitors.
Not understanding fees – Amazon’s commission, referral, and FBA charges can eat into margins.
Low-quality images – They make your product look unprofessional.

Conclusion

Learning how to sell on Amazon India might seem like a lot at first, but when broken down into simple steps, it’s very doable. This Amazon selling guide for beginners has walked you through everything from registration to scaling your business.

The key is to start small, optimize listings, offer great customer service, and gradually scale up. With the right strategy, even a side hustle can grow into a full-time business on Amazon.

So, are you ready to take your first step toward becoming an Amazon seller today?